Word of Mouth Doesn’t Have to Go Slow

Referral marketing, also known as word-of-mouth marketing, is not passive despite what many believe. This presentation includes getting out into the community, setting an expectation on getting referrals, focusing clients on what they like about you, redirecting their attention back to you, reaching out to them to ask for referrals, and most importantly, setting up a system to make it all easy. It should be a cornerstone of any strategy to build your business, and it is easier to build your business from people who already know you. This strategy is not just something I’ve merely thought about but is a strategy that brings a lot of additional business dollars.

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